ABOUT US

Founded by Arzu with over two decades of experience, our story began with a deep respect for craftsmanship and a passion for thoughtful, meaningful design. After earning a BA (Hons) in Fashion & Knitwear in 2004, further studies in illustration at Central Saint Martins and London College of Fashion shaped a distinctive and artful approach to womenswear.


Following roles and placements with leading fashion houses in London, our founder was twice recognised as one of London’s Most Successful Businesswomen of the Year. She went on to produce 18 collections and showcase her work at London Fashion Week, building a reputation for refined, intelligent design.


Motherhood brought a shift — a renewed focus on values and a commitment to conscious creation. Today, we design through the lens of sustainable fashion and slow production, creating fewer, better pieces using organic yarns and natural materials wherever possible.


At the heart of the brand is a purpose: to honour craftsmanship, reduce waste, and empower women. We collaborate with skilled female knitters and weavers — often mothers themselves — who are unable to work in conventional roles but possess exceptional talent. By offering flexible, meaningful work, we support them while preserving time-honoured techniques.


Every piece we create reflects our core values: ethical production, quiet luxury, and sustainability. This is conscious fashion designed to endure — beautifully made, deeply considered, and always with purpose.

ST TROPEZ COTTON PRINT DRESS

This absolutely stunning silk cotton maxi dress with an intricate front detail is a summer show stopper. It has a long slit along the front for a flattering shape and leather strap in a gorgeous fuchsia pink. This is a perfect outfit for a Summer wedding or engagement, to take on holiday or glamorous event such as Ascot. Pair with a simple jewellery and a pink lip to enhance the beautiful print.

ASYMMETRIC ONE SHOULDER TOP

If you’re looking to invest in something versatile, this is it. In the soft colour of ivory silk, it can be styled with either an A-line skirt as shown in the image or even dressed down with a pair of cigarette trousers or dark smart jeans making it perfect go to for smart and casual events. Beautiful silhouette which  will be flattering on any shape and chantilly lace appliqued on one side.

KATE KNEE LENGTH DRESS WITH CREPE SLEEVES

We love this ice pink crépe dress with cap sleeves and a round neck line. With a flattering fitted shape and clean lines, complemented by an interesting cape design at the back which turns into soft cap sleeves with a slit. It’s fully lined with gorgeous silk and is the ultimate go-to party dress,  especially when its 50% off!

MILAN DRESS

This mixed silk/cotton dress is perfect for Summer parties. Very classic, simplistic with flattering waist line, length, and gorgeous front and sleeve detail. Style with nude coloured heels as suggested in the image, or go bold with a statement heel and clutch bag.

JULIANNE STRAPLESS MAXI DRESS

This is a great one for Summer outings. Flattering flowing maxi dress with a floral water colour-like print and bandeau strapless style bodice. Be great styled with either flat sandals or a wedged heel and perhaps a nice hat for a wedding!

NATALIE LACE DRESS

This little number is a definite favourite. Delicate pleated lace at the waist, flattering neckline with a heart shaped top half with thin straps, and it comes with an elegant leather belt to add an edge to the look. You can vamp it up with accessories such as open toe high heel sandal or an understated nude heel and gold jewellery.

NORA SILK DRESS

Beautiful floral print, silk and cotton mix, cinched in at the waist and bat wing sleeves – this is ideal for a wedding day! With it’s classic boatneck shape and perfect length, it would complement any figure shape and go with statement hat, or sticking to nude accessories such as shoes, bag and jewellery.

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